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Move will scale the brand internationally and complement Unilever's portfolio in the fast-growing men’s personal care segment
June 23, 2025
By: TOM BRANNA
Editor
Unilever will acquire personal care brand Dr. Squatch from growth equity firm Summit Partners. A purchase price was not disclosed. This move expands Unilever’s portfolio toward premium and high growth spaces, according to Unilever. Dr. Squatch reaches millions of people through its retail and direct-to-consumer model. Its natural, high-performance personal care products include natural soaps and bodywashes, deodorants, haircare and skincare formulas. All have unique scents and quality in...
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